Have more success throughout complicated sales cycles
Not too long ago, marketing and sales teams worked in a mostly linear sequence. Marketing would run programs, generate leads and turn them over to sales. The sales team would work the leads, trying to turn prospects into customers. Aside for the hand-off in the middle, there was minimal interaction between the two teams because at the time it wasn’t required.
That was before customers became digitally savvy, always connected and mobile-first with instant access to vast amounts of information. With the customer in control, selling situations are more complex. To maximize success, marketing needs to support sales through each stage of the sales cycle, and sales teams need to help marketing by reporting what they are seeing in the field, and sharing their impressions about what content is working and what isn’t. They also need to work together more closely on campaigns and ABM strategies.
Bigtincan Hub makes it easy for sales and marketing teams to understand what each other’s teams are focusing on, and to ensure that both functional groups keep their efforts in alignment.
