Content is an essential part of today’s customer-centric sales landscape. Buyers want to do their own research before contacting a vendor and, as a result, rely on great content to make informed decisions.
When salespeople can’t find the information they need, they resort to using outdated content that no longer represents the brand — or worse, is out of compliance with industry standards. Salespeople might also piece together their own sales collateral, as needed. This may result in off-brand marketing materials inconsistent with approved digital assets.
As a result, marketing wastes time creating content that never gets used and sales spends too much time digging around for resources — all at the expense of a positive, on-brand experience.
With Bigtincan’s sales content management software, all web content is available in a central location. That location can be the Hub itself, or an integrated content repository such as Google Drive, Box, Dropbox, or Sharepoint. Admins can aggregate siloed content into one place, or if your team prefers to keep uploading content to these repositories, they can sync with the Hub afterward.
Marketing teams can upload and update materials so sales teams spend more time doing their job: selling. Salespeople receive content like eBooks, case studies, and multimedia presentations directly to their fingertips ensuring they’re always prepared for any customer engagement. Salespeople can easily edit in marketing-approved sections (with on-brand options available) to meet customization needs in the field without risking noncompliance. No more search missions or substitute content.
Want to learn more about Sales Content Management? Check out our resource page on What is Sales Content Management and learn how sales content management can benefit your company.
Take advantage of guided selling in every phase of the sales cycle
Bigtincan Hub’s SalesAI technology provides sales content management capabilities that are unmatched in the industry. With automated and intelligent content provisioning, it provides guided selling in every phase of the sales cycle.
SalesAI watches and learns from sales, marketing and field service activities. It tracks and analyzes prospect engagements and customer interactions, along with other contextual elements and critical success factors. Using advanced analytics, it delivers real-time recommendations on the best and most relevant content to use to quickly maximize the effectiveness of any customer interaction – and optimizes it for success.
As usage grows over time, SalesAI makes Bigtincan Hub smarter, enabling it to make more relevant and contextually accurate recommendations. Sales team members can leverage those recommendations, and their associated content, to improve performance – and drive more success and customer engagement.
The Bigtincan Hub SalesAI technology leverages the full range of customer situational data to enhance business results:
- Help salespeople and other employees be better prepared.
- Collaborate with colleagues more effectively.
- Build trust with customers.