Channel Sales & Channel Sales Automation

Channel and conquer with Bigtincan’s channel sales tools

For many companies, the direct sales model isn’t the best option. It requires a lot of management effort and carries high, often hidden costs.

For that reason, a channel sales strategy presents a more practical and affordable alternative. Selling indirectly through a network of partners – such as distributors, resellers, integrators, and managed service providers – can be a faster, more direct path to higher revenues and increased profitability.

Yet implementing and managing a channel sales strategy holds its own challenges, including a lack of mindshare and limited visibility into partner pipelines.

Bigtincan’s channel sales enablement tools help organizations get on the same page. Content management for channel sales ensures all partners receive approved, on-brand collateral, while customized training programs ensure sellers are armed with the skills and information they need to deliver the best possible results.

Get the Essential Guide to Sales Enablement

Mobile-first design takes channel sales solutions anywhere

Mobile-first design offers sellers easy access to channel sales tools, bringing sales collateral, presentations, and training content to any device. Bigtincan supports 150+ file types, ensuring quick rendering whether sellers are online or off.

Useful channel sales metrics

Usage analytics identify which content channels salespeople are using most or least frequently, and how well specific pieces of content are working in the field.

Channel sales software automates admin tasks

Automated population of content-related activities into the CRM systems eases administrative requirements for channel sales staff.

Channel sales training made easy

Bigtincan® Zunos makes it easy to onboard and train your channel partners, so you can put forward a consistent marketing and sales effort.

Collaboration tools make content management for channel sales a breeze

Simplified channel sales tools streamline cross-departmental collaboration between sales and marketing teams, regardless of distance. Sellers can leave feedback in the Hub based on their interactions with customers, and marketing teams can leave notes recommending content for a specific stage in the buyer’s journey.

Digital channel enablement offers greater visibility

Deep CRM integration and automation creates greater visibility into channel partner pipeline opportunities and overall sales performance.

Different sales channels have varying needs which require well-informed sales reps and specially catered content. That’s why any successful channel sales strategy empowers partners with the tools they need to drive conversions in their market segment. Customers who get in touch with your sales reps are more well-informed and have higher expectations than ever before, highlighting the need for channel partners to have the latest, most relevant marketing collateral possible.

Bigtincan Hub removes the barriers between your marketing team and your channel sales partners. From an intuitive centralized platform, you can supply content relating to digital channel enablement to your colleagues, across devices and around the globe. The end result is a more satisfactory customer experience, no matter which channel is used.

Organizations are constantly evolving, and channel sales partners have to be kept in the loop. In-person training sessions and paper-based documentation are expensive to implement and slow to roll out. Picture this instead: a training module that is fun, engaging, and informative — delivered right to your mobile device.

Whether you’re looking to keep sales reps informed about a new product, keep industry partners in the loop regarding best practices, or educate your team about your brand vision, Bigtincan Zunos offers the solution. Gamify your training programs to make them more social and fun and watch your audience engagement grow. With easy-to-digest modules and plenty of encouraging achievements along the way, your employees and channel sales partners will be sure to stay sharp.

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